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2000AD
in Rebellion?
Ohmigod. What's happening to all the rocks of stability that have
underpinned the Crowsnest team's brief lives on this globe?
First Microsoft gets busted into two, now our favourite weekly
SF comic is sold off like it was just another well-oiled slave in
Ridley Scott's new movie Gladiator.
Yes, an Oxford-based company has announced it is buying the award-winning
and highly influential science fiction weekly 2000AD.
Said company, Rebellion has made the acquisition of the year -
literally - with the purchase of the sci-fi action comic 2000AD
from publisher Egmont International.
The Oxford-based - we shit you not - software developer will assume
creative control of the magazine's content, while "looking
to maximise the potential of the many characters and storylines
which the franchise has created - in both commercial and creative
terms."
All other publishing and distribution will continue to be carried
out by Fleetway. And they say there will be no interruption to publication.
2000AD occupies an unequalled position in the world of illustrated
UK science fiction, having been published for more than 23 years.
During this time, the comic has introduced a number of the SF comic
genre's most popular characters (Judge Dredd, Strontium Dog, Sláine,
Rogue Trooper, Nemesis and many more) as well as launching the careers
of some of the UK's most successful comic writers and artists, including
Alan Moore, Dave Gibbons, Brian Bolland, Grant Morrison, Garth Ennis
and Steve Dillon.
The first issue of 2000AD ('Prog 1' to use the comic's own terminology)
hit the streets on February 28th 1977, for the down-to-earth price
of 8p (or 17 Galactic Groats on Mercury) and featured a number of
characters and stories which went on to enjoy huge popularity, including
M.A.C.H. 1, Flesh and Invasion.
It was not until Issue 2, however, that the publication's most
enduring and notorious icon, Judge Dredd, first appeared.
At the height of its popularity, the comic (which has just published
its 1,200th issue) sold more than 120,000 copies per week.
"I am only too happy to confess that I have been an avid 2000AD
reader since Prog 1," says Rebellion's Chief Executive Officer,
Jason Kingsley. "However, that doesn't mean that this deal was done
for sentimental reasons. 2000AD is not only a goldmine of intellectual
properties, it is also a hugely enjoyable read. We are looking forward
to helping this top quality publication to achieve its fullest potential."
Rebellion's acquisition of 2000AD will allow the Rebellion team
full use of more than 700 characters and series, not only in computer
games, but also in films, action figures, collectable card games
and any other suitable merchandising vehicle they think they can
make a turn from.
Also, it is possible that some of Rebellion's own software-based
characters and storylines - beginning with their forthcoming Gunlok
(to be released by Virgin Interactive later this year) - will make
it into the pages of 2000AD.
In addition to its new owners, 2000AD also has a new Editor, Andy
Diggle, who told the Nest:
"This is a very exciting time to be taking over the editorship
of 2000AD, with a new look and a new owner. There is so much untapped
potential within our universe of characters that the sky's the limit
in terms of licensing and branding.
But my first priority will always be the comic itself: sci-fi and
fantasy action with skewed black humour, bizarre imagination and
attitude. The best of the old and the best of the new."
Their CEO got the final word in - as is a CEO's wont. "As fans
of the galaxy's greatest comic, we will do everything within our
powers to make sure that 2000AD reaches its widest possible audience
on Earth before we expand into other galaxies - ridding the Universe
of all thrill-sucker infestations along the way, of course."
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